Digging deeper into Social Presence

I’ve written several times about the Community of Inquiry framework and how it relates to online education. Developed initially by Garrison, Anderson and Archer (2000), the framework examines the different “presences” that need to be cultivated to build an effective online learning community. As they design and facilitate an online class, instructors need to thoughtfully foster a teaching presence, a cognitive presence and a social presence with their students.communitylearning1

Over the last few years, I’ve written several posts on how instructors can do this, including:

Tips for Building Social Presence in Your Online Class
Online instructors, show yourself?
Online Instructors: Be VOCAL!

While these presences are often discussed as being discrete entities, it is clear that they relate to one another and impact one another. The presences are also pretty complex. There are loads of factors that impact whether a student feels a sense of social belonging in their online class and feel cognitively connected to the content being taught. To this end, I thought I’d dedicate some time this week unpacking social presence a little and discussing some of the research that details the factors that impact it.

In a 2012 issue of Learning and Leading with Technology, Dikkers, Whiteside and Lewis present the Social Presence Model as a way for online instructors to “get present.” The model was developed from research that the authors conducted with students attending a virtual high school. By looking at the students social connection to the school, the authors found that online students’ sense of belonging related to five key elements.  These include:

Affective Association: This element relates to how emotionally connected students feel to the class and the community. This emerges from the use of language, humor, praise and reassurance. Instructors can support the development of affective association by providing opportunities for students to connect the content to their personal lives and by being supportive when they struggle.

Community Cohesion:  This element captures how much the class develops a cohesive group. Instructors can support this development by getting students to introduce themselves early in the course and to engage and interact with one another.

Instructor Involvement: This element details how interconnected the presences are. By being an active, invested partner in the class, instructors can build a sense of “instructor involvement” and foster a larger “teaching presence.”

Knowledge and Experience: When students have the opportunity to demonstrate their expertise and knowledge base, they feel more connected to the class. Encouraging students to draw on the personal experiences with the content and make connections t can develop this social presence element.

Interaction Intensity: This element relates to students’ level of engagement in the class.  Instructors need to intentionally manage students’ interaction with their peers and the content to foster this element. By leveraging social tools like blogs, discussion forums and social media, instructors can build a greater sense of interaction intensity with their students.

Teaching online can be a challenging endeavor. The important part to recognize is that instructors have to focus on more than supplying content for their students or using a variety of tools in a learning management system. There’s a lot at play in an online learning environment and instructors need to thoughtfully consider how individual technologies and activities foster a community of inquiry through the development of cognitive, social and teaching presences.

Dikkers, A. G., Whiteside, A., & Lewis, S. (2012). Get Present: Build Community and Connectedness Online. Learning & Leading with Technology, 40(2), 22-25.

Garrison, D. R., Anderson, T., & Archer, W. (2000). Critical inquiry in a text-based environment: Computer conferencing in higher education. The Internet and Higher Education, 2(2-3), 87-105.


4 thoughts on “Digging deeper into Social Presence

  1. Hello! Thanks for this insight. Intentional social presence by both instructors and students seems like it would increase the satisfaction and take-away from the course. Thanks for the tips!

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